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Western Cape Business News

Internal communication

 
Workshop Outline

Employees are the most valuable resource an organisation has and it is therefore important to communicate effectively to maximise their potential. Keeping them highly motivated, informed and loyal to the company's vision, goals and objectives through an internal communication strategy that is inclusive, free-flowing and tailored to obtain maximum participation, will help to fulfil a company's long term objectives.


It is, therefore, important for the business communicator to be able to design relevant internal communication strategies and execute them successfully.

This two-day workshop addresses motivation, productivity and collaboration in-line with best practice principles and will help you to develop a toolkit of techniques for internal communication strategies, as well as everyday employee engagement.

Public relations practice involves the proactive management of employee communication as a two-way process, not only as instructions from management to employees, but also as constant feedback to management on how their messages are received.



The content of this workshop addresses:

o The basic theory of internal communication

o The importance of internal communication in creating employee commitment

o The design of an internal communication strategy

o Implementing and measuring the internal communication strategy









About our facilitator



Irma Meyer, sole proprietor of Executive Engagements, is responsible for corporate communication strategies within the specialist field of internal communication, brand engagement and stakeholder relationship management. She holds a Masters Degree in Communication from the University of Johannesburg and has a special interest in leadership communication and stakeholder relationship management. Her Masters' dissertation was published as a book with the title of 'The significance of the CEO's Internal Communication Programme - the impact of CEO communication on employee commitment levels'.



Irma worked for the Absa Group for 18 years where she gained valuable experience in the field of corporate communication. She was ultimately responsible for the public relations programme of the executive directors and subsequently all the corporate communication strategies, incentive programmes, networking tours and events initiated by them. She lectured part-time at the University of Johannesburg. Currently she lectures and facilitates workshops at the Public Relations Institute of Southern Africa and is working on her doctorate degree, focussing on stakeholder relationship management.


Hosted By: Public Relations Institute of Southern Africa
Date of Event: 2018-02-05
Venue: Western Cape, The Bureaux Black, 100 Beach Road, Nautica Building, Waterclub Complex rd, Mouille
Contact Person: annah@prisa.co.za
 
 
 
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