Western Cape Business News

Professional Event Management

Creating a memorable event, takes a great deal of planning and skill, as well as coordination, teamwork and imaginative thinking. This workshop focuses on a range of event management issues including strategic alignment with business objectives, operational planning and implementation, event risk management, as well as event evaluation and measurement.

The aim is to equip delegates with the skills to plan, implement and manage events from both a strategic and a tactical perspective.

Questions will be answered on how to align events to the vision and the business objectives of the organisation and how to ensure a return on investment. Case studies will be used as illustrations.

Who should attend?

oAnyone who wishes to plan and implement professional and effective events

oThe programme covers event management from planning to implementation inclusive of risk management

Outcomes of the workshop

At the end of this workshop you will be able to:

oAlign events to the organisation`s objectives

oIntegrate your events in your communication strategies

oDevelop risk management plans

oManage and quality assure your project

oIdentify and manage your event logistics

oManage the event budget

oPlan the communication and marketing campaign for the event

oAssess and evaluate the event

Benefits for the practising professional:

oBetter understanding of public relations and communication management applications in the workplace

oMore efficiency in handling event management issues for the organisation

oKnowledge to handle important, but seemingly routine communication tasks

oBe better prepared to deal with issues and crises

oCapable of measuring and evaluating an event`s success

Benefits for employers:

As a result of having employees participate in the CPD programmes, employers can expect:

oA substantial reduction in expected training time, hence the cost per employee for training is reduced

oMore highly motivated and self-confident employees

oIncreased productivity and effectiveness

oFewer problems and enhanced employee loyalty

oIncreased skill and confidence of the employee along with enhanced skills, thus improving competitiveness

oReturn on investment as far as events are concernedOnline reputation management and proactively mitigating reputational risks, social media backlashes and other potential online crises

Reflecting on case studies in best practice, both locally and internationally.

About our facilitator

Victor Sibeko is a Chartered Public Relations Practitioner (CPRP); Fellow of the Public Relations Institute of Southern Africa (FPRISA) and recently bestowed Ambassador-at-Large. As a former president of PRISA, he served for several years in the presidency. Prior to his presidency he served in various committees including the PRISA Council responsible for the profession`s code of conduct and ethics as well as practice standards. A sought-after speaker on various strategic management subject matters. He has spoken at conferences within Southern Africa, and abroad.

He is an astute entrepreneur and freelance consultant and Public Relations & Communication Management professional. Sibeko is enthusiastic about strategic management and has established himself as an accomplished public relations professional, lecturer for ProVox Centre for Public Relations & Communication Management students and corporate training. He also facilitates PRISA CPD workshops. Sibeko`s professional goals include continuous growth in leadership and strategic management. He aspires to develop real world class solutions for real world class challenges in public relations and communication management. He has a wealth of experience in diverse organisations, worked for both private sector and state owned enterprises.

Hosted By: Public Relations Institute of Southern Africa
Date of Event: 2018-07-23
Venue: The Bureaux Black
Contact Person:

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