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Western Cape Business News

Managing Media Relations and Conferences

 
This short course is aimed at learners across a multitude of sectors, but was specifically developed for the public relations practitioner. Upon completion of this course learners will be able to determine the media suitable for specific target audiences and describe the systems which should be put in place for briefing the media.


Learners will also be able to explain the activities that promote mutual understanding and relationships between the parties and to supply information to the media in the format that best suits their needs. Further, learners will also be able to evaluate media coverage in terms of effectiveness. Finally, learners will be able to plan for a media conference taking into consideration the resources required and be able to schedule the media conference and prepare the programme, media kits and support materials as well as set up a venue for the media conference.


Hosted By: Provox Centre for Public Relations & Communication (PTY) Ltd
Date of Event: 2017-09-04
Venue: To be advised
Contact Person: amelda@provox.co.za
 
 
 
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