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TREAD collaborates with MiWay on MiWayMTB TV show


MiWayMTB, the mountain bike initiative driven by direct insurer MiWay, has announced a partnership with leading mountain biking magazine, TREAD, that will see editor Sean Badenhorst and his experienced team, contributing to the initiative’s popular TV show of the same name.

To give you a brief overview of the company, MiWay is a financial services company specilalizing in a wide range of financial products and services including motor insurance, short term insurance platforms, credit, and even life and home insurance loans and is seeking to inject a fresh perspective and business approach to the insurance industry in the region. Only good things can come out with its partnership TREAD magazine.

The MiWayMTB TV show, broadcast on SuperSport 1 every Monday night with repeats throughout the week, features specific mountain biking-related content, including product reviews, race coverage and upcoming MTB events. This new partnership, which also includes other collaborative efforts outside of the show, will see TREAD contributing to product reviews, set-up advice, buying tips and other points of interest to South African mountain bikers, adding more depth to each episode.

"Sean is not only an experienced, passionate mountain biker but has also built an excellent reputation as a bicycling editor and journalist. He brings with him the type of gravitas we were looking for with regard to South African-specific mountain bike content. The TREAD team is very hands-on and all bikes, products and accessories are ridden in South African conditions, making the content authoritative and entirely relevant to our audience," explains MiWayMTB’s Carine Conradie.

All products reviewed on the show are featured in more detail in TREAD magazine or on The reviews will also be made available on the MiWayMTB website,, after each week’s show.

MTB riders and enthusiasts can also join the growing MiWayMTB community of fans on Facebook at, which features events calendars, product reviews, previews of what’s to come on the MiWay MTB TV show and, in the near future, a discussion forum offering expert advice.

About MiWayMTB

MiWayMTB is an initiative by direct insurer MiWay, to encourage broad participation in MTB. As well as developing niche insurance products for this fast-growing community, MiWayMTB sponsors races, events and a dedicated SuperSport TV show - MiWayMTB. Community interaction is encouraged through the group's Facebook page at, where MTB enthusiasts can also find news, product reviews, event details and race results.

Contact details:

MiWay Carine Conradie Head of Marketing
Cell: 082 410 4465

Date Posted: 2011-08-02
Posted By: MiWay Insurance Limited
Listed under these Business Listing Categories: Financial services,

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