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The Internet is without a shadow of a doubt the delight of the underdog. This is because it offers a level playing field to all its players. Brand enhancement through your website is a sure thing for the ambitious entrepreneur. So while the huge corporations such as Microsoft and Google rule the roost, their seemingly impressive websites can be imitated by any talented web design team. Giving yourself a larger than life look is really easy on the Internet. Think about it.

For instance you are a small time travel agent, operating from a rented office in Sea Point. Just hire a web design team like Spaceacre and have them create a site that will make you feel like the MD of a million buck company. The website represents you in the online world. A world that has unlimited space!

So....GO BIG ...make yourself a really special website.

  • Make a statement to your clients on the first page.

  • Add pictures and extensive information of the various place and products you are offering to your clients.

  • Add a few testimonials of “satisfied clients”....

  • Plan your moves and soon you will be running a successful web based business

Getting ahead and carving your own niche in the online world is easy as long as you know two very important things.

Firstly who are your potential customers and how best can you entice them to your website? Secondly who is your competition, and how do they operate.

Know your competition
So if you are a small business, who wants to swim with the sharks you should conduct thorough research on the activities of your rivals on the internet. If you don’t know who they are, a bit of help from Google won’t go amiss. Once you know who they are carefully browse through their websites and learn from what they do and have done.

It really is as simple as that.

You have taken your first step in brand enhancement through website design.

There is nothing underhand about this strategy. In fact you should take detailed notes for your web designer who will be grateful for the direction you are able to offer

Date Posted: 2007-02-26
Listed under these Business Listing Categories: IT Services & Products, Advertising,

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