MARKETING: CTICC Offers Online Bookings
Recent Western Cape Business News
A new online booking system initiated by the Cape Town International Convention Centre (CTICC) is set to position it as one of the first convention centres in the world to offer this service.
According to Chief Executive Officer, Rashid Toefy, CTICC identified a niche in the conference and events industry for a fast and convenient event booking system. “At present, there are few other convention centres in the world that has this service offering” said Toefy.
“We noticed that there was an increasing trend towards short term bookings and that clients were consistently requesting standardised conference packages as opposed to customised packages, as these were more cost effective” he said.
To cater to this demand CTICC decided to develop an innovative online system, which would allow clients to book standardised packages twenty four hours a day. With the quick turn around time for short term bookings, standardised packages were the ideal solution. “The convenience of booking an event during off peak times is a definite value add for any event organiser” said Toefy.
“As a centre that is committed to service excellence, we designed premium conference packages, which would afford clients the opportunity to host world class events at an affordable price” said Toefy. Clients are able to book events for 30 – 220 people depending on their requirements.
Toefy added that in line with CTICC’s commitment to transforming the events industry to one that is socially, economically and environmentally sustainable, the conference packages offer clients a range of environmentally friendly options to suit their needs and budget.
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