MANAGEMENT: On-Line Nomadic Marketing
Recent Western Cape Business News
During this recession marketers are finding interactive marketing more effective than traditional advertising, per dollar spent.
Dave Duarte – director of the Nomadic Marketing course running at the UCT Graduate School of Business (UCT GSB) this October – says the same is true for marketers in South Africa, although many businesses do not use and understand Web 2.0 and social media opportunities as well as their American counterparts just yet.
“Facebook, for example, is currently one of the most popular websites in South Africa, which proves that Internet users here are generally pretty clued up when it comes to social media. However, I suspect that while many local marketers want to leverage the medium and recognise its massive potential, they are still a bit unsure of how to use it effectively,” said Duarte.
The Nomadic Marketing programme – which has become known as South Africa’s leading social media primer for marketing executives – aims to help delegates to get the most out of Web 2.0 by sharing the golden rules of online marketing.
Indeed, Duarte said the programme has progressively become more hands-on and practical over the past two years.
The technical component of the programme equips delegates with the resources, tools and know-how to execute comprehensive online campaigns incorporating email, blogs, wikis, social-networks, podcasts, widgets, tagging, Search Engines, Social Media Optimisation, and Mobile applications, he said.
However, despite the increasing awareness of the importance of Web 2.0 and Mobile applications for today’s marketers, Duarte warned that simply applying traditional advertising strategies to these new interactive channels is a sure strategy for failure.
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