VENTURES: Security Takes To The Road
Recent Western Cape Business News
AMIDST tales of mostly doom and gloom, Cape-based MultiSafe Security’s success story stands out as a combination of creative thinking and an (eventually) money-spinning venture.
The security business is arguably one of the few industries to benefit from the current economic situation. Now MultiSafe’s business-in-a-trailer concept has found a specific niche in the security market.
Owner Martin Nauta, a mechanical engineer who started MultiSafe Security in 2005 in Hout Bay, initially designed transparent ‘Wonderbar’ burglar bars made out of the strongest thermoplastic available. Extensively tested in Israel and used for riot shields in law enforcement, visors for helmets, airplane windows, rocket windows and Formula 1 cars among others, the imported and specially treated poly carbonate material has a tensile breaking strength of 3000 kg’s and is almost indestructible.
Of all the security products MultiSafe carried (and these include stylish steel security doors and window film), the Wonderbars became by far the most popular. Nauta’s two man team struggled to keep up with the demand. And rather than put more teams on the road himself he came up with selling the concept of a business-in-a-trailer.
“The business lends itself perfectly to this mobile option as most of the work is done at client homes and businesses”, says Nauta. Licensed agent opportunities are offered to a limited number of entrepreneurs based on the demographic and psychographic make-up of individual regions, countries or areas.”
The colourfully branded Sputnik trailers come with 450m of clear burglar bars and two security doors along with all the equipment needed to install the products. It includes a workbench, a drill stand, a cut-off saw with a special blade as well as other specialised equipment to start work immediately.
Training and a marketing package, including brochures and business cards, also come with the trailer. The entire package, including the trailer, costs R75 000. The trailers are highly visible and serve as outdoor advertising for the business while being towed or parked.
Nauta started marketing the business option on the MultiSafe website as well as several other websites. Within four months he had sold 15 trailers around the country and receives enquiries daily. There are MultiSafe trailers operating in Gauteng, Durban, Pretoria, Cape Town, Bloemfontein, Ramsgate, Mossel Bay and Port Elizabeth.
Interest from abroad is growing with one trailer already operating in Gabarone and enquiries received from as far afield as Antigua and Trinidad. Nauta aims to have 50 trailers on the road by the end of the year. His turnover has almost tripled in the last few months.
“As long as you have a bit of technical savvy and you are a hands-on person, the prospects are excellent. Owner agents start making money right from the word go”, claims Nauta. “We back them up with stock, technical and product assistance, literature as well as national advertising and PR”.
New products in the pipeline include transparent gates and sliding doors as well as burglar proofing for bakkie canopies, boats and caravans.
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