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MARKETING: Cape Business To Visit Barcelona


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The City of Cape Town will lead a delegation of local business leaders to attend the World Innovation Summit in Spain from 15-19 June and develop economic ties with the City of Barcelona.

Mansoor Mohamed, the City’s Executive Director: Economic, Social Development and Tourism, who will lead the delegation on behalf of the City of Cape Town, said: “The delegation aims to engage in bilateral economic talks with the Barcelona City Council and negotiate a deal to set-up an entrepreneurship ecosystem in Cape Town on similar principles to those employed so successfully by the City of Barcelona.”

With proper planning and foresight, the City of Barcelona was able to accelerate its own development by using the Olympic Games of 1992 to enhance its global positioning. The benefits of the games are still being felt today and it has been widely accepted that the City of Barcelona, through the Olympic Games, achieved ‘100 years of development within ten years’. Entrepreneurship is a significant enabler of economic growth and job creation and the City of Barcelona has demonstrated proven ability in this area. We are looking forward to making progress on entrepreneurship. Urban regeneration, direct economic and higher education linkages and municipal markets are also on the agenda,” says Mohamed.

The delegation will include representatives from the Cape Town Partnership, Accelerate Cape Town and the Cape Higher Education Consortium.

The City of Cape Town is facing similar challenges to the ones faced by the City of Barcelona just prior to the 1992 Olympics. These challenges included the decline of their manufacturing sector, high unemployment and being reduced to ‘second city’ status after Madrid,” says Alderman Felicity Purchase, Mayoral Committee Member for Economic Development and Tourism.

According to Andrew Boraine, CEO of the Cape Town Partnership, the City of Barcelona has recently implemented a regeneration strategy that has useful lessons for Cape Town. “Barcelona has been successful in redeveloping an obsolete inner-city industrial area into an innovative district offering modern spaces for knowledge-based activities.”

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