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CONVENTIONS: Cape Town Builds Stature As Premier Convention Destination

 



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Two places up from its previous ranking, Cape Town’s meeting industry has proven its resilience in difficult economic circumstances. The improved ranking serves as an endorsement of the industry’s expertise and professionalism. Following news released last week, Cape Town now holds the 35th position in the highly acclaimed ICCA (International Congress and Convention Association) Global Ranking against its previous position as 37. This follows from a submission of comprehensive data by the Cape Town Convention Bureau in support of 42 conferences held in the destination in 2008.

ICCA is a prominent international meetings organisation and the only association that comprises a membership representing the main specialists in handling, transporting and accommodating international events. ICCA boasts over 850 members in over 80 countries worldwide.

We are growing and holding our own as a viable meetings destination compared to other competitive convention cities internationally. For our stakeholders and business tourism partners this news is welcome at a time when the tourism industry has faced some serious economic challenges. The results for us speak of a sector that is incredibly hardy; without the input of all players this would not be possible. We will work to ensure that business tourism remains a key driver of Cape Town’s long-term economic and infrastructural development goals, “says CEO of Cape Town Routes Unlimited (CTRU) Calvyn Gilfellan.

The Cape Town Convention Bureau led by Executive Manager, David Frandsen will represent the city at this year’s 2009 IMEX Exhibition in Frankfurt, Germany later this month (26 - 28 May 2009). The destination’s improved global ranking is expected to add value to the convention bureau’s performance at future international platforms in the year ahead.


 
 
 
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