VENTURES: Plenty Of Bounce In Cape Town Rubber
Recent Western Cape Business News
ONE just can’t keep CapeTown Rubber Co. down.
Founded in 1954 in a small building in Bree Street, Cape Town, which became a landmark of sorts (until recently it was one of just a very few industrial engineering operations in the CBD), the company quickly established itself as a leading supplier of rubber and related products in the Western Cape.
Continually growing – it is currently sprinting ahead at a pace of around 20% in turnover annually – Cape Town Rubber found itself having to move to bigger premises.
Late last year Cape Town Rubber moved to bigger, highly visable premises of 1 200 sq m in Paarden Eiland.
Managing director Anton Kets, who has been with the company for 27 years, says there are numerous reasons for the company’s liveliness. For one, it has a very large range of rubber and related products and, with an exposure no bigger than 10% to any one of the sectors of the local economy, it is well buffered against its ups and downs.
“We target numerous niche markets, from light engineering, marine through to the wine sector and so the company continues to grow at a healthy pace”, he says.
And with the move to the new Paarden Eiland premises, one of the industrial heartlands of the Western Cape, the company has found a new bounce in its business going forward.
The revival in the company coincides with a greater emphasis on marketing, which comprises a large showroom, better branding, more advertising and a greater Website presence. Importantly too, more sales reps are taking to the road.
The move to new premises is also stimulating another important factor – the walk-in business has ticked up impressively and now accounts for 25% of sales.
The range of products is impressive, including all kinds of sheeting, matting and hoses, literally thousands.
Importantly, extrusions and moulding are becoming an increasing focus as demand for this grows.
“We are becoming increasingly active in manufacturing, especially so for small runs that can’t be imported any more.”
“Also jobbing, in the old sense of the word, where clients come to us with their unique requests, for which we bend over backwards to accommodate.
Together with general manager Jose Almeida we have more than 44 years of experience to tackle almost any specialist project”, Kets says.
Its slogan ‘Think Rubber, Ask Us!’ seems to be truer than ever.
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