MARKETING: Liqui Moly Is Here
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LIQUI Moly, the German company known for its ‘tailor made’ range of over 6 000 products (found in over 90 countries) is now also in the Western Cape. It last month launched the range at the River Club in Observatory to a crowd of industrial, automotive and racing guests.
According to the sole owner Ernst Prost, Liqui Moly is more than a product – it’s a brand and deserves to be treated like one. “Don’t however be put off by this statement because although Liqui Moly is a premium brand it is a brand that is extremely well priced in South Africa’s competitive market,” Prost says.
Liqui Moly brand allows workshop owners, second hand car dealers, new car dealerships, parts retailers and private buyers to increase the profitability of their business by selling and promoting the Liqui Moly products as ‘add-ons’ to a vehicles service or perhaps use an additive for those who want extra power from their vehicle, he says.
With a product range that caters for cars, motorbikes and industry there is a lot to choose from. Expect to find oils, fuel additives, oil additives, polishes and car care products as well as adhesives, gear oils and a variety of service products. With all their products approved by TUV (one of the leading testing, evaluation and certification organizations in the world – founded 136 years ago) and many of their products approved by the major manufacturers like Mercedes Benz, Porsche, BMW and Volkswagen, the brand can be trusted.
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