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OUTSOURCING: More Jobs Promised By Fusion


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FUSION Outsourcing Services, the Cape Town-based business process outsourcing and offshoring division of UK insurance provider BGL Group, has announced that it plans to double the size of its business in South Africa, from its current capacity of 600 agents, to 1 200 over the next 24-months.

We will appoint staff as new outsource agreements are attained. Fusion SA will mostly employ staff at the high-end of experience and qualification requirement curve, as most of our clients are in the complex financial services industry,” says Fusion SA MD Johann Kunz.

Established by BGL at the end of 2003 to complement its four UK-based contact centres, Fusion SA started life simply as an offshore location for its parent company, to field calls solely from UK customers.

BGL has already invested R140 million to establish Fusion SA, and based on its historical commercial and financial delivery, BGL has now taken the decision to commercialise the business beyond its own needs, underlining its confidence in the future of its South African division, says Kunz.

The move to expand the Cape Town office comes as Fusion SA looks to build on its business model beyond simply operating as a division of its parent and to begin winning work as a successful BPO&O company on its own terms.

For the first time, this new strategy will see Fusion SA offering its services to South African companies, resulting in a potential 600 new job opportunities.

With Fusion SA moving into the local outsourcing arena, we foresee a 50:50 split between local and international business,” says Kunz.

Last year Fusion SA was awarded a R28 million BPO&O grant from the Department of Trade and Industry which it used to ramp up its infrastructure in order to field more work for BGL’s UK customers and consider additional business opportunities.

With the improvements having been made to its infrastructure, Fusion SA can provide a ‘model office’ service which enables prospective customers to test what the company can offer before making a decision, says Kunz.

The option of outsourcing BPO services such as back office work and contact centre services utilising a range of voice and multimedia technologies such as SMS and online, also enables South African companies to concentrate on their core business.

Fusion SA’s decision to expand rather than downsize its business during the current climate underlines the potential of the BPO industry and its increasing importance to the South African job market,” Kunz says.

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