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INDUSTRY: South African Airways Rakes in the Awards for Brand Awareness, Product Development

 



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South African Airways (SAA) has raked in a number of awards confirming its position as the leading airline on the African continent when it comes to brand recognition and innovative product offering.

The most prominent of these awards is the Skytrax award for Best Airline in Africa, which SAA has now won for the fourteenth year in a row. The Skytrax awards, the brainchild of an independent aviation research organisation, have become an institution on the annual events calendar. These awards are based on unsolicited customer feedback which makes them the benchmark of airline excellence.

“We are rightfully excited and proud to have won the Skytrax Award as Best Airline in Africa, for the fourteenth consecutive year, which demonstrates that SAA is still one of the foremost airlines in the world, and the leader on the continent. Awards are important as they instil a sense of pride from our employees and customers alike. The Skytrax Award as Best Airline in Africa is based on customer feedback, which sets SAA securely on course to reach its strategic objective of Excellent Customer Service,” says Musa Zwane, SAA Acting CEO.

Commenting on the Award, Edward Plaisted, CEO of Skytrax said: “Air travellers continue to recognise the excellent passenger experience that South African Airways delivers across domestic, regional and long haul flights. The award for Best Airline in Africa is a great reward for the staff and management at SAA who should be proud of this fantastic achievement after more than a decade as Africa's best airline”.
Other recent awards confirm SAA’s position as one of the Coolest Brands in the country, with the airline voted in June as the coolest domestic airline by the youth of today. SAA’s low cost subsidiary, Mango, achieved second place. The 12th Sunday Times Generation Next Survey Awards recognised the best and the coolest brands in South Africa as indicated by South Africa’s youth.
In recognition of the innovative products SAA offers customers, the airline’s new VIA Domestic Lounge at OR Tambo International Airport won a prestigious design award in May at the International Yacht and Aviation Awards held in Venice, Italy, in the Commercial Aviation Category under Airport Lounges.

The lounge which opened in September 2015 is the first of its kind to be opened as a partnership between the airline and Investec Private Bank. The lounge exemplifies the highest standard in design and delivers a world-class customer experience. “The Star Alliance VIA Lounge competed for this award with some of the best airport lounges in the world, which makes this win a remarkable achievement in the global airport-lounge design space,” says Kim Thipe, SAA Head of Marketing.

Another product offering which has received recognition is the growth in SAA’s ancillary revenue. SAA received the award for the highest growth of ancillary sales at the Amadeus Merchandising, Digital and Travel Intelligence Conference.


 
 
 
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