TOURISM: Best Of Wine Awards Focus On Local Strengths
Recent Western Cape Business News
The Cape Winelands are well positioned to capture an increasing share of tourism’s annual contribution of close on R160 bn, according to André Morgenthal, a member of the local chapter of the Great Wine Capitals Global Network, which is calling for entries for the Best of Wine Tourism Awards, now in their seventh year.
It is estimated that local wine tourism generates around R6,75 bn annually in revenue thanks to domestic as well as foreign tourists, who come predominantly from Europe but increasingly from other parts of the world. “It is encouraging to see the growing numbers of wine tourists from North America, Asia, Australasia and our own African continent,” Morgenthal said.
“The diversity of tourists can perhaps be linked to the fact that wine producers have extended their spectrum of experiences to cater to a far broader demographic in terms of age, cultural background and income. This is certainly reflected in the steady increase in the number and variety of entries for the Best of Wine Tourism Awards each year from virtually every one of the country’s wine-producing regions. This bodes well for the continued good health of the sector and its international competitiveness.”
The reputation of the local wine tourism industry, its focus on eco-sustainability, Morgenthal said, the world-class sophistication of the offerings provided by wineries and allied industries, the growing international interest in the country’s gastronomic excellence and media exposure for South Africa and in particular about the appeal of the Cape Winelands, were all helping to sustain the sector.
The Best of Wine Tourism Awards includes categories for dining; accommodation; architecture, parks and gardens; arts and culture; innovative wine tourism experiences; wine tourism services including conferencing and sustainable wine tourism practices.
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