E-COMMERCE: Groupon South Africa Overhauls Website to Become a True Online Marketplace
Recent Western Cape Business News
“The website contains a number of significant changes that will enable us become a true marketplace for local services, goods and travel,” said Emilian Popa, CEO, Groupon South Africa. There’s a search bar which allows customers to type in exactly what they’re looking for and category filters to group similar deals together. For example, under ‘Restaurants’, customers can now refine results by cuisine types, including ‘Italian’, ‘Indian’ or ‘Japanese’.”
The latest version of the website was rolled out first in the United States in November 2013. In addition to a range of new search, browse and location features, the website has a sophisticated, uncluttered look, with a white, rather than green, background.
Highlights of the new website include:
Homepage: A prominently displayed search bar at the top of the page, with type-ahead suggestions that allow customers to easily find the type of deal they’re looking for.
Robust search filters: Every search result is displayed along with a set of easy-to-use filters that enable customers to drill deeper into specific categories based on their interests.
Improved images: An innovative carousel design means customers can see more images from merchants, more clearly.
Deal collections: Curated collections of deals based on moments in time, like Christmas, provide doorways into different areas of Groupon’s massive inventory of deals.
Groupon has also updated its iPhone and Android apps. Groupon apps have been downloaded nearly 92 million times in 43 countries worldwide.
App updates will include:
Nearby: A tab in the mobile app enables customers to see what Groupon deals are closest to them, whether it’s in their neighbourhood or another city.
With these faster and more intuitive ways for customers to explore and buy deals, Groupon has made it easier than ever to shop for the perfect product or experience.
“Groupon" is a registered trademark of Groupon, Inc. All other names used may be trademarks of their respective holders.
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