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The Massachusetts Institute of Technology, Global Start Up Workshop (MIT GSW) co hosted by Wits Business School Centre for Entrepreneurship gears up to take over the business spotlight from March 25-27, 2009 at the Pavilion Waterfront in Cape Town. This conference has become the catalyst in giving South Africa a distinctive business and educational edge.

As activities increase, this conference remains at the forefront of global knowledge exchange. The dynamic nature of the conference not only allows for an exclusive swap of ideas, but has also reached out to students and future entrepreneurs.

“WBS is proud to be the first Business School in South Africa to host the “Elevator Pitch” endeavor. An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (thirty seconds or 100-150 words),” says programme leader, Fredell Jacobs:

“The SA Organising team hosted a business plan competition for students at Wits University and promising students were given the chance to submit their business plans.

Wits Business School Centre for Entrepreneurship (WBS CFE) is proud to announce their winners, Arye Kellman & Lentwe Matlhakoane.”

Kellman’s winning plan, has already won numerous accolades country wide. Entitled “”, the plan is a 500 000 pixel-sized internet billboard that aims to host

R 500 000 – 00’s worth of online ad-space.

The appeal of is found in its support of the South African Charity

Organisation Childline, to which 60% of all profits go to. Furthermore, it is in support of young social entrepreneurship in South Africa, as the entire concept of is the brain-child of 19 year-old South African Arye Kellman who manages the project. Therefore, companies who buy ad space on are simultaneously aiding two important causes.

Matlhakoane‘s project entitled “COMM-IH” is a business idea currently in its conceptual stage. The entity is aimed at rural townships, and is born out of the “need to bridge the digital divide”.

Pillars which drive COMM-IH business are: the need to provide access to digital information (to rural communities), the need to educate the people and provision of basic business support tools to small and micro enterprises in remote communities. The company is to be run as a walk-in centre providing a range of services as envisaged. These two students will be given the opportunity to present their business plans as part of the Elevator pitch at the MIT GSW.


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