Search:  
Western Cape Business News
1979
VIEWS

Send  Share  RSS  Twitter  17 Sep 2013

MEDIA: Smile 90.4FM Signs First Major Deal With Leading Bank

 



Recent Western Cape Business News

Cape Town’s new audio brand, Smile 90.4FM, has signed its first major deal with leading bank FNB, which was voted “South Africa’s Coolest Bank” in the 2013 Sunday Times Generation Next Awards for a second year in a row.

Says Tony Mallam, Managing Director of Smile 90.4fm: “We’re absolutely delighted with the deal. FNB is the first bank to have signed with us and we hope more will follow suit. This is the most significant deal we’ve made so far, given that we’ve only been on air for three months.”


“FNB’s advertising strategy is to ensure that our message reaches all our customers across South Africa and we believe that Smile 90.4fm will provide us with this additional reach via their audiences in the Cape,” says Bernice Samuels, FNB Chief Marketing Officer.

Mallam continues: “FNB was sufficiently convinced to switch budget to us, as we have no published listenership figure yet. They’ve put their faith in us and we hope in turn will be handsomely rewarded by our loyal listenership base. Their investment was for a business campaign and Smile 90.4FM matched their requirements perfectly.

“As an active participant in the South African economy, we believe in supporting new and upcoming businesses and believe 90.4fm's proposition is a logical fit for FNB. We are also proud to be the first bank to advertise on the station and look forward to this relationship," added Samuels.

“We offer a unique sound to Capetonians and aim to make a positive contribution to the community in terms of our positive values, commitment to development, upliftment and social engagement in our community. This deal signifies that we’re on the right track and we hope to sign more of these in the near future. Our advertising rates are affordable and fair. We know we need to build audience first and therefore have some very exciting launch packages and long-term deals,” Mallam concluded.


 
 
 
Business Profilesinfacet-jewellersit-online-studies-western-capewedding-services-western-capeluxury-accommodation-johannesburg
 
   
 
 
 
  Accomodation
Accommodation


Online Foreign Exchange
Foreign Exchange


Directory
Directory


Fax
Fax 2 Email


Finance
Finance


Furniture
Furniture


Casino
Online Casino


Restaurant
Restaurant


Auctions
Shop Online


Study IT
Study IT Online


Web design
Web Design


Weddings
Weddings


Work
Work from Home
 
 
 
 
 
Company News
 
 

 

© 2024 www.wcbn.co.za. All rights reserved.

Daily Newsletter Subscription

 

Subscribe to the Western Cape Business News Daily News and information email (it's free).

Thank You
Your email address has been added.

Name:
Email Address: