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Send  Share  RSS  Twitter  25 Jun 2013

FOOD & BEVERAGE: Parmalat comes out tops at 2013 SA Dairy Championships


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Parmalat’s commitment to quality once again got the nod at this year’s South African Dairy Championships.

The annual event is the benchmark for local dairy products and Parmalat dominated it, emerging as the overall top performer for the third consecutive year by winning an incredible 16 SA Championship first prizes and three coveted Qualité awards.

A mere 12 products were honoured with the Qualité mark of excellence this year, compared to 26 in 2012. Parmalat’s top performance in this category was for its Simonsberg Mature Gouda, as well as the Mild Cheddar (White) and Salted Butter produced for Woolworths. The Qualité award is South Africa’s only officially acknowledged symbol of exceptional dairy quality and some 800 products entered by 69 artisan and commercial producers competed for accolades at the 2013 Championships.

Parmalat’s 16 SA Championship winners are:

·       Parmalat Rindless Gouda,

·       Parmalat Mature Cheddar,

·       Parmalat Vintage Cheddar,

·       Bonnita - Round Gouda,

·       Simonsberg - Baby Gouda,

·       Simonsberg - Gouda,

·       Simonsberg Camembert with Green Pepper Corns,

·       Simonsberg Brie,

·       Simonsberg Cambrieni,

·       Simonsberg Feta with Herbs,

·       Bon Blanc Semi-Hard Cheese,

·       Melrose

·       Full Cream Bacon cheese spread

As well as the following products produced for Woolworths:

·       Soft Scoop Caramel Ice Cream,

·       Mild Cheddar (White),

·       Processed cheesy wedges (Sweetmilk) and

·       500g Salted Butter.

The SA Dairy Championships is South Africa’s oldest and most authoritative competition and it has been organised by Agri-Expo for the past 179 years. Products entered for this year’s event were judged by a team of 59 seasoned dairy specialists, leading food editors and writers. Kobus Mulder, cheese consultant and the main judge, says the judges agreed that the variety and quality of products continue to increase.

“Consumers’ expectations in terms of quality grow as their taste for cheese and their knowledge develops. Cheese makers, in turn, realise that a wide variety alone cannot account for increased sales; quality now plays the decisive role,” says Kobus.

Cathy Eve, Parmalat Marketing Executive, says the company is “once again very proud of our cheese team for continuing to ensure our cheeses are of the highest quality. This does not happen by accident, but is the result of a process of commitment and dedication to excellence in all aspects of Parmalat’s product design and production. A team effort ensures our brands remain firm favourites amongst South African consumers.”

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