MOTORING: Jaguar design director honoured with Britweek design icon award
Recent Western Cape Business News
Callum has been at the forefront of the transformation of Jaguar’s design aesthetic since joining the brand in 1999. Born in Dumfries, Scotland, he studied Industrial Design at the Glasgow School of Art. Upon graduating, Callum opted to specialize in vehicle design, enrolling at the Royal College of Art (RCA) on the Automobile Design course, and has since received five honorary doctorates from universities around the world. Callum is responsible for the new design language created over the past decade, which includes the current Jaguar XK, followed by the XF, the XJ and most recently the F-TYPE.
“Design has long been a strength of the Jaguar brand and I’m honored that fellow British designer Christopher Guy has recognized my appreciation for automotive design with the BritWeek Design Icon Award,” said Ian Callum.
The third annual BritWeek Christopher Guy event is a celebration of the huge influence of the UK in luxury design. Christopher Guy, a globally renowned furniture designer, is recognized for his originality and uncompromising quality in creating luxury furnishings.Every spring, BritWeek hosts a program of events celebrating the creative fusion between the United Kingdom and California. The two-week celebration promotes British creativity, innovation and excellence in California across multiple categories including, film and television, art, design, philanthropy, business, and more. The events take place throughout Los Angeles, Orange County and San Francisco. Jaguar has supported BritWeek for the last four years.
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