Western Cape Business News

Send  Share  RSS  Twitter  09 Mar 2009

POWER SUPPLY: The New Power Player


Recent Western Cape Business News

A new power-play is in the making in the highly competitive genset market with the world-renown, UK-based Broadcrown entering the fray. It has opened an office in Cape Town last year to not only serve the local market, but all of sub-Saharan Africa.

Headed by Greg Vos and assisted by Ernest Leyland, the wholly-owned Broadcrown South Africa is signalling its intents as a serious player. For one, Vos and Leyland are well known in the local market, both having filled senior positions with Barloworld Power Systems. Secondly, claims Vos, Broadcrown is a formidable force thanks to the excellence of its products and its world wide reputation.

Broadcrown is one of the leading manufacturers of generating sets and has unrivalled experience in generating set design, manufacture and installation for baseload and standby power.

The supply of electricity is currently still holding up well, but it’s no secret that load shedding will be with us for a long time to come. The shortfall in supply by 2015 is estimated to be more than 20%.

Broadcrown South Africa currently stocks generating sets from 30 kVA to 440 kVA, which are available for immediate delivery. Larger generator requirements up to 5 000 kVA and synchronising solutions are available built-to-order from Broadcrown’s UK factories in Staffordshire, England and Newtown, Wales.

Already the company has snapped up two major flagship projects and one of its distribution partners, IMS, has purchased twelve Broadcrown units in the past four months. All units were over 1 000 kVA and above, totalling 15MVA.

Vos says the local company has enormous financial backing from its UK parent company, which will be helpful in its financial modelling, offering a fixed price solution to qualified clients.

The company employs experienced staff for sales, service and spare parts and has business partners across the country to give first class coverage to its growing customer base for all sales and support.

The full product range includes generating sets for standby, prime and baseload power applications, together with an extensive range of control systems to cater for basic key start and automatic mains fail operations, generator and mains synchronising applications as well as sophisticated load management control systems.

“We recognise that some applications require special attention, consideration and custom design which may involve stringent noise control, restricted space, remote cooling arrangements or special voltages.”

“In these situations Broadcrown will design the product to meet the application’s exact requirements. We can supply total turnkey power solutions covering all aspects from initial site survey to commissioning including projects and site management.”

It all seems powerful indeed.

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