VENTURES: Jazz Festival Brings Significant Returns to Cape Town
Recent Western Cape Business News
The City of Cape Town is ready to welcome and host the 14th Cape Town International Jazz Festival (CTIJF) on Friday, 5 and Saturday, 6 April.
Councillor Grant Pascoe, Mayoral Committee Member for Tourism, Events and Marketing, said the City of Cape Town was pleased to be one of the main sponsors of the festival.
“The festival resonates with this administration’s aim to build an Inclusive City by bringing together people from diverse backgrounds from all over Cape Town, the rest of the country and continent, and globally, to revel in a superlative live jazz experience,” he said.
In addition to providing a wonderful addition to Cape Town’s extensive events calendar, other spin offs from the CTIJF include:
· Last year more than R29 million was generated from direct visitor spending
· According to organisers, espAfrica, the total direct spending amounted to R50.8 million.
· This event contributes over 2000 jobs in the Western Cape, excluding the employees directly involved in the organising committee.
· Last year, over 20 000 international guests visited Cape Town for the CTIJF providing a major boost to tourism in the region.
A major component of the festival, which has grown in size and stature over the years, and has been actively supported by the City of Cape Town, is the festival’s Training and Development Programme.
As part of this programme, the festival presents a series of workshops that take place at various venues throughout Cape Town over an eight day period. This social investment component explores various elements of the jazz world and includes Arts Journalism Workshops, as well as Music and Photographic Workshops, Music Business Classes, and Master Classes.
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