PROPERTY: Amdec Completes Flagship Virgin Club
Recent Western Cape Business News
Cape Town’s Southern Suburbs now has a spectacular new flagship Virgin Active Health Club of some 4,400m2, served by 300 dedicated parking bays in two levels of basement parking and developed by one of South Africa’s pre-eminent property developers.
Amdec Property Development, with 20 years experience in property development, has developed this stand-alone Health Club which is conveniently located next to Westlake Lifestyle Centre.
Amdec has a strong association in the sought-after area of Steenberg where it has completed many developments including Westlake Lifestyle Centre, Amdec House, The Terraces and other offices in Steenberg Office Park as well as a number of residential estates and developments in the neighbourhood.
This is the second Virgin Active Health Club in the Amdec stable. Amdec is also co-owner of Melrose Arch and responsible for roll out of this trend-setting mixed-use development which also features the Virgin Active Classic Health Club.
Amdec is one of South Africa’s leading property development and investment firms. Its current development portfolio is in excess of R4,5 billion and, as a result, Amdec ranks as one of the country’s largest private property developers. The company has developed from its origins as an entrepreneurial family business into a national concern active in almost all sectors of property development with projects in the Cape, Gauteng, Kwazulu-Natal and Port Elizabeth. Its latest project in Gauteng, Melrose Arch Piazza, is set to open on Thursday, 26 March 2009.
Project challenges and achievements
Amdec COO of New Business, Magnus McDowall, explains that the company initially identified its Westlake Lifestyle Centre as an ideal location for Virgin Active. However, after assessing the functional requirements, it was clear that only a standalone facility would meet the needs of this state of the art Health Club.
This, together with Amdec’s hands-on approach to achieving its clients’ needs, has resulted in an exceptional development for Virgin Active, both in terms of aesthetics and functionality. Amdec conceptualised the project and co-ordinated construction with the design team and the contractor Stabilid to deliver the final product on budget and within programme.
“Both developer and client are delighted with the outcome - a cutting-edge facility which will become an important resource to the community,” says McDowall.
“This building has been designed in conjunction with Virgin Active, with consideration for the environment and a particular emphasis on orientation, design, and use of energy-efficient plant. The clean lines of this building feature double-volume glazing at either end of the facility, allowing natural light to flow in and creating a sense of openness to its surroundings,” explains McDowall.
Amdec met the challenge of providing parking for the Steenberg Virgin Active by creating two-levels of basement bays which brings the total construction area to 12,500m2. This means ample secure parking for members.
Integration into the surrounding area
Conveniently located next to Westlake Lifestyle Centre with superb visibility from Steenberg Road and dedicated access from Otto Close, getting there is easy.
The family focus of Steenberg Virgin Active compliments that of the neighbouring Westlake Lifestyle Centre with its fantastic new children’s play area – making this node an ideal destination for the entire family.
Steenberg Virgin Active facilities
The new Steenberg Virgin Active will offer top-class fitness facilities and relaxation areas, that’ll leave its members feeling great after every workout. “Great things can be expected from the new Steenberg Virgin Active, from its dynamic interior features to its friendly and expertly trained staff,” says Virgin Active’s Chief Operating Officer, Elaine Jobson.
The club features brand new equipment from Technogym, where the cardio range keeps you entertained while you train and integrated TV screens offering multiple DSTV channels and iPod connectivity. A fan is incorporated to ensure cool comfort.
A range of strength equipment has been specially designed to ensure that you don’t injure your joints. Some of the other great facilities that will be available to the members of Steenberg Virgin Active include Power Plate, which will give you an effective workout with its Vibration Technology in a far shorter space of time. Steenberg members will also be able to rediscover their body’s most natural movements with Kinesis, where a range of 250 movements can be done, using its rotating pulleys. If you want some time-out for yourself, then you’ll be able to relax in the Mind/Body Studio, where yoga, tai chi and Pilates classes will be held in the Zen garden-themed interior.
After an exhilarating workout in the pristine indoor heated pool or a challenging spin class, members can take it easy in the relaxing saunas, and then grab a healthy snack at the delicious Kauai Health Food and Juice Company.
There will also be complimentary Internet stations available to browse the web before heading home, or else members can track their key health measurements, like blood pressure and body fat percentage at the Virgin Life Care Health Zones that will be available.
“Steenberg Virgin Active will have everything you would expect from a Health Club of this calibre, plus so much more,” says Jobson.
The Steenberg Virgin Active will boast an exciting kids’ “club-within-a-club”, called Club-V Max, where kids will get the chance to enjoy indoor climbing walls, jungle gyms and some great age-appropriate exercise classes, while they learn about the benefits of staying fit and healthy, as well as make friends and have fun, all with expert supervision, of course.
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