PACKAGING: Nampak Sponsors Food Science
Recent Western Cape Business News
NAMPAK, Africa’s largest packaging company, was a sponsor of the Food Science category at this year’s Student Gold Pack Awards, held last month.
In line with the competition brief, Food Science and Technology students were required to develop a new food product, including the packaging. In choosing the winner, the judges considered the pack’s functional attributes, particularly in terms of its preservation and distribution capability. Other factors that influenced the decision-making process were the user-friendliness of the packaging, as well as its ability to communicate the brand message and engage consumers at the point-of-purchase.
The competition winner was Sarah Erasmus from Stellenbosch University, who developed a powdered yoghurt drink, called Cup of Yo. The powdered yoghurt is packed in a sachet and comes with a branded plastic cup. Convenient and lightweight, especially for people who enjoy being outdoors, like campers and hikers, Cup of Yo is a healthy, on-the-go snack, requiring some water only. The plastic cup is also collapsible and reusable.
The competition runners-up were all from Stellenbosch University, namely Stephanie Bosman for a range of dips in compostable cups, Kirsten Giddey for a freeze-dried yoghurt drink in a refillable pouch with a drinking spout, and Pamela Masters for Mexican-style tortilla chips in a uniquely shaped carton.
Nampak’s sponsorship of the Student Gold Pack Awards is aligned with the company’s core purpose, which is manufacturing packaging solutions and systems that work across the many areas of supply chain. It also shows Nampak’s support for innovation in food safety. “In this day and age, innovation keeps brands moving forward. Growing young talent is very important for the future of the FMCG industry, as well as packaging businesses, like Nampak,” says Kirsten Tyler, Nampak’s marketing manager.
“By participating in this category of the Student Gold Pack Awards, Food Science and Technology students are afforded a unique opportunity to experience the world of packaging. They were required to research the local packaging industry and engage various role players. In doing so, maybe they will consider pursuing packaging careers when they have completed their studies.”
Business News Sector Tags:
Fax 2 Email
Study IT Online
Work from Home