ENGINEERING: 'Robor Baldwins Now Progressing Well'
Recent Western Cape Business News
STEEL, tube and pipe manufacturer Robor’s new carbon steel division, Robor Baldwins, is making good inroads in the South African market since its introduction to the market in February, says Robor Baldwins MD Andrew Winter.
Little more than a year has passed since Robor acquired the Kulungile Metals Group’s (KMG’s) carbon steel division. The company later announced that they would make additional investments in the newly established carbon-steel service centre. The additional investment included a maintenance and improvement project, aimed at increasing the production efficiency, safety and logistics of the division.
Year one of a three-year improvement project for the company has now been completed, during which the existing equipment was refurbished and safety measures, as well as improved speed and efficiency strategies, were established.
“The initial investment was always about improving the equipment to meet an acceptable standard,” says Winter, adding that Robor Baldwins is in year two of the improvement project. “We will continue to upgrade our facilities and will attend to some of the objectives that could not be reached in the first year, including the refurbishment of additional equipment.”
Winter says Robor Baldwins is on track in terms of projected growth expectations for the year and adds that the division was always aware of its holistic position within the Robor group and how it would proceed in furthering its milestones and key objectives.
In the last 12 months, Winter and his team have also focused on improving the general infrastructure and logistics of Robor Baldwins and have dedicated time to stabilising the business and its customer base. Robor Baldwins has also looked to the Western Cape where the group’s customers are serviced from its operation in Epping 2.
Winter says Robor Baldwins aims to differentiate itself in terms of service quality. He believes the company is ready to service the market now that it has been stabilised, stocks the right products and offers more reliable service delivery.
Since the division has been launched in February, there has been a steady increase in customer support. “Now it’s just a matter of growth and hoping the market improves,” he says.
“So far, every quarter in the past year has posed unforeseen challenges. We are trying to provide a competitive price, superior service and a quality product, but the demand is limited. From that perspective, it’s been challenging. Further, as a result of the steel industry’s negative outlook, low demand - which is directly affecting steel supply – Robor Baldwins has had to put counter measures in place to ensure the wellbeing of its business,” Winter says.
Robor is owned by management and staff and has for three years running won ‘The Deloitte Best Company to Work For’ Award in the Manufacturing category.
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