MATERIALS HANDLING: Clarklift Makes Bigger Waves In Cape
Recent Western Cape Business News
THE Western Cape branch of Clarklift has been making even bigger waves in the local materials handling sector of late.
Recently appointed branch manager Pierre Etsebeth says sales of Clark forklifts have increased significantly in the past four months, especially so to the agricultural market.
He points out that Clark products, imported from Korea, have a significant price advantage over many competitors, most of whom source their products from Japan and Europe. Thanks to a more favourable dollar exchange rate, compared to the yen and euro, Clark products are proving to provide much keener costs, which translates to lower cost per lift effort.
“Clarklift prides itself on the fact that they invented the forklift truck in 1917 and are therefore the most experienced forklift manufacturers in the world”, Etsebeth says.
In addition to the Clark brand, this division also distributes the well-known and innovative JCB Teletruk range, renowned for its cutting edge technology as well as JCB rough terrain forklifts.
He says the JCB Teletruk is more than just a forklift and is several machines in one, being basically a combination between a skidsteer and a forklift.
“The JCB Teletruk is an all-round cross between a 4X4 FLT and telescopic handler. It’s the true meaning of versatile materials handling”, Etsebeth says.
Etsebeth, who has held various senior positions at other materials handling companies in the Western Cape during the past 23 years and has a thorough insight into the local sector, says the market is becoming increasingly aware of the Clarklift product range and the benefits they hold.
So, for example has Tanya Brummer, the company’s area sales manager, recently supplied Grabouw-based Fruitways with 33 Clark forklifts.
Of these 18 electrical powered Clarks were placed at Fruitways’ Melpac packhouse and 5 electrical and 10 gas units at its Valley packhouse. Additional technicians have been appointed in this area to cater for the growing market.
Other important sales by Brummer include the supply of two JCB Teletruks to Upington-based Veekos.
Clark’s forklifts have capacities ranging between 1.5 tons up to 8 tons with reach heights up to 8m.
They are either diesel, LPG, petrol or electrically powered.
Clarklift, a subsidiary of the Eqstra Group, offers a wide range of value-added services such as rental and used equipment options, both long and short term rental contracts and various other services.
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