VENTURES: Wiedmuller's Refocus On Cape
Recent Western Cape Business News
WEIDMULLER (Klippon) says it aims to enhance its presence to existing and new customers in the Cape region.
As a leading supplier of connection and interface technology in Southern Africa, the Cape market remains a significant market focus for Phambili Interface (the exclusive distributor of Weidmuller, Pfannenberg, Bocchiotti and Interflex for Southern Africa).
In the past eight years the sales of these products were handled by various distributors and a strategic partnering in 2010 saw Phambili Interface appoint a new authorized distributor, Rubicon Electrical based on the good business relationship in Eastern Cape.
“Our sales with Rubicon have in the past year increased sharply and with the introduction of innovative and unique products from Weidmuller mainly in the industrial electronics, hazardous areas, photovoltaic, enclosures, marker and identification systems, we have decided to set up a direct sales and support office in Cape Town to assist our authorized distributor and customers in the region”, says Derrick Mulligan, managing director of Phambili Interface.
“Phambili Interface has successfully established various support partners and customers in sub Sahara Africa and the Indian Ocean islands, and in South Africa - due to an increase in demand for the products and the company’s BEE status - we must increase direct support to our customers via new sales offices in various strategic areas of South Africa”, says Mulligan.
“Cape Town is first on the list and will be concluded in the shortest time possible due to our customer demand” Mulligan says.
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