WINE: Wine Tourism Best Developed In SA
Recent Western Cape Business News
“Wine tourism is better developed in South Africa than any country we know,” writes The International Wine Review in its latest report on South African wine, part of which it devoted to its wine tourism.
The editor, Don Winkler, and publisher, Mike Potashnik, both from the US, visited the Winelands in December last year to evaluate the country’s top premium and ultra-premium wines and at the same time evaluated its wine tourism. The web-based International Wine Review is widely rated as one of the world’s most influential opinion formers on wine.
Winkler and Potashnik write that “while the country is located far from most foreign wine lovers, it offers huge rewards to those who visit its wine country. Most wineries have excellent tasting facilities and many have superb restaurants with spectacular mountain vineyard views...”
André Morgenthal, spokesperson for the Cape Town and Cape Winelands chapter of the Great Wine Capitals (GWC), which annually organises an international Best Of Wine Tourism competition, said: “That is high praise indeed, coming as it does on top of the US Weather Channel recently placing the Cape Winelands second after Andalucia in Spain on its annual list the world’s top ten wine trails.”
The GWC is a network of the world’s leading wine-producing cities and regions dedicated to advancing the standards of wine tourism. Its members, in addition to Cape Town-Cape Winelands, include Mainz-Rheinhessen (Germany), Bilbao-Rioja (Spain), Bordeaux (France), Florence (Italy), Mendoza (Argentina), Porto (Portugal), San Francisco-Napa Valley (United States) and New Zealand’s Christchurch on South Island.
The municipalities of both Cape Town and Cape Winelands contribute to the running costs of the local competition.
The annual competition, which last year saw the La Motte estate near Franschhoek become the South African overall winner, has grown enormously in stature in the local wine industry as the importance of wine tourism in the Western Cape’s economy increases. It is estimated that wine tourism now generates annual income in excess of R5bn while also being a major job creator.
The attractions of the wine industry are seen as a major factor in the growth of Cape Town’s tourism which has maintained its impetus despite the global economic slump.
Morgenthal, who is also communications manager of Wines of South Africa (WOSA), said not only had the number of participating wineries in the competition escalated since Cape Town was inducted into the network in 2001, but the standard of entries had also greatly improved.
“I believe it is because participants have benefited substantially from benchmarking themselves against international best practice. The quality of facilities and services offered has improved greatly. Where choosing the winners was a fairly straightforward exercise in the early years it now requires hours of deliberation as virtually all the entries are of such a high standard that very little separates the ultimate winner from its closest competitors.”
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