MARKETING: Events Major Money-Spinners For The Cape
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EVENTS and business tourism are two major drivers of tourism growth in the Western Cape, according to Calvyn Gilfellan, CEO of Cape Town Routes Unlimited.
“Most of the Cape’s iconic events take place between January and April. These events are major catalysts in drawing visitors to the province and are invaluable as they add significantly to the provincial coffers.”
Seven of these events namely the Klein Karoo Nasionale Kunstefees (R95.9 million), the Absa Cape Epic (R199 million), the J&B Met (R39.9 million) the Cape Argus Pick and Pay Cycle Tour (R450 million), the Old Mutual Two Oceans Marathon (R80 million), the Cape Town International Jazz Festival (R498.6 million) and the Wacky Wine Weekend in Robertson (R30 million) collectively attracts 467 700 participants and spectators, and contributes a whopping R1.39 billion to the Western Cape’s economy.
“The conference, meetings and incentive industry plays a crucial role in fuelling this growth. Whilst summer season figures were boosted by holiday visitors, CTRU’s Convention Bureau and its partners went quietly along with their business by securing no less than nine conferences in the past couple of months.
On the list are the prestigious European Systems Engineering Conference (2014), the International Travel Partnership Global Conference (2012) and the International Gynaecologic Cancer Society Regional Meeting on Gynaecologic Cancers (2014). The collective estimated economic impact of these nine conferences is R70 million.
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