FOOD & BEVERAGES: Parmalat Reigns At Dairy Champs
Recent Western Cape Business News
Stellenbosch-based Parmalat once again took top honours in the annual South African Dairy Championships securing no less than six coveted Qualité and 11 SA Championships awards and sweeping the board with its matured cheeses.
The Qualité award is South Africa’s only officially acknowledged symbol of outstanding dairy quality and the following Parmalat products will soon be sporting the much desired Qualité black and gold emblem:
Simonsberg Matured Cheddar, Parmalat Extra Matured Cheddar, Parmalat Vintage Cheddar, Simonsberg Traditional Cream Cheese, as well as the Parmalat-produced Woolworths Farmhouse Cheddar and Woolworths Vintage Cheddar.
With its haul of six Qualité awards Parmalat secured double the number awarded to its closest rival. Parmalat’s 2012 performance ensured that it was once again the overall top performer at this annual event that serves as a benchmark for South African dairy quality.
Parmalat’s 11 SA Championship dairy product winners are:
Parmalat Extra Matured Cheddar; Parmalat Pizza Mozzarella; Simonsberg Cambrieni; Simonsberg Simonzola; Simonsberg Baby Gouda; Aylesbury Gelato Rum & Raisin Ice Cream; Melrose Cheese Spread – Bacon; Woolworths - Salted Butter; Woolworths - Garlic Butter, and Woolworths - Vintage Gouda.
The 786 entries for the 2012 Championship were judged by more than 40 national and international experts. The SA Dairy Championship is the country’s largest dairy competition and Agri-Expo has been presenting it since 1834. Chief Judge Kobus Mulder said the 16% increase in the number of entries received for matured cheese indicates that consumers’ tastes are becoming more sophisticated as entries in the championship are a direct reflection of the market and consumer trends.
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