PLANT & EQUIPMENT: SDLG The Formidable New Entrant
Recent Western Cape Business News
A new entrant that could prove to be a formidable competitor has stepped to the fore in the local market for construction and materials handling equipment. It goes by the name of SDLG and was launched last month (February) in South Africa by the Babcock International Group.
Babcock itself is of course an old hand in industry (90 years in South Africa) and is also the local distributor for Volvo Construction Equipment, which is a majority shareholder of SDLG.
Daniel Hofmeyr, commercial manager – southern region – for Volvo Construction Equipment says the Chinese produced SDLG provides the company with a respectful addition to the group’s range of heavy equipment for the local market.
He says SDLG equipment is well-known internationally in industries where the requirement is for value versus premium brands.
“The outstanding feature of the SDLG products is that they are not over-burdened with complex high-technology components. In fact, they are plain and simple, but very trustworthy. They are ideal for clients who can’t afford excessive downtime”, Hofmeyr says.
“They are also keenly priced, so we expect a good demand for the product”.
“This is a positive move for Babcock. The addition of the SDLG construction equipment range to our current portfolio of products will add significantly to the growth of our organisation by providing additional opportunities with customers in the construction, quarrying, material re-handling and agricultural industries where the requirement is for a value versus premium brand,” says Babcock CEO - Africa, Roger O’Callaghan.
The full range of products from SDLG includes wheel loaders, excavators, backhoe loaders and vibratory rollers. The initial launch of the brand will include wheel loaders in the 10 ton class LG938L and the 16 ton class LG958L. Further ranges and models will be introduced to the market based on industry demand.
Customers can feel confident that the organisations involved are clearly focused on the development of reliable and productive units. The association and involvement of Volvo and Babcock will certainly ensure that the SDLG product will live up to its reputation of ‘reliability in action’.
It is expected that Babcock customers will benefit from the addition of this value product to the existing premium range of construction equipment – all backed by the technical knowledge of a world class manufacturer and managed by a leading support services company.
SDLG was established in 1972 and is an important large scale manufacturer in the Chinese construction machinery industry. SDLG aims to manufacture in excess of 40 000 units in 2012.
SDLG has received several Chinese awards for its wheel loader range including the Renowned Trademark of China award by The State Administration for Industry and Commerce, making it one of only a select few domestic construction machinery enterprises to receive such an accolade.
SDLG products are now available on six continents and in over 38 countries with production increasing yearly and new markets opening up as technology develops.
In 2006 SDLG signed a cooperation agreement with Volvo to raise capital and to integrate European style production and management philo-sophies. This investment by Volvo has enabled SDLG to increase production from 10 000 units to 30 000 plus units in 2011, and has also enabled SDLG to implement quality improvement procedures, which have been advantageous in increasing market share in China and internationally.
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