MARKETING: Liquorice Wins Digital Role For Drinks Brands
Recent Western Cape Business News
Liquorice, one of South Africa’s leading digital and social media agencies, is expanding its portfolio of clients with 12 additional drinks brands from the stable of Africa’s leading producer and marketer of fine wines, spirits, ciders and ready-to-drinks. Following a competitive pitch, the agency was awarded this substantial portfolio. Key services will include digital strategy, website development, social media, online campaigns and mobile marketing.
The portfolio of new clients for liquorice are: Pongracz, Two Oceans, Richelieu, Drostdy-Hof, Chateau Libertas, Scottish Leader, Van Ryns, Viceroy, Collisons, Black Bottle, Bunnahabhain, and Gordons.
Liquorice already works on several other accounts within the group including Amarula and Nederburg.
"Liquorice is a specialist agency who demonstrated great insight into how people engage online and their strategic thinking will help us to engage with our consumers in the digital and social space,” says Sean Hidden, Digital Media Manager. “This is a key step in driving the growth of our brands.”
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