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MARKETING: PenBev Logistics For Cycle Tour

 



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When Coca-Cola in Cape Town (PenBev) sends its fleet on the road for the Argus Cycle Tour the whole process is planned like a military operation. On the eve prior to the tour, the fleet of 10-tonne and five-tonne trucks roll out of PenBev’s Parow Industria headquarters to deliver the 55,000 litres of Coca-Cola, 60,000 litres of water and 50,000 litres of Powerade, that will keep the 35,000 cyclists hydrated throughout the Tour.

Planning for the Cape Argus Pick n Pay Cycle Tour begins weeks before the actual event. Logistics are assessed and decisions are made regarding the required numbers of tables, gazebos, sampling cups and trucks that will be needed to ensure that everything runs as smoothly as possible on the day.

On the day of the race, a team of 500 staff members and 35 trucks are deployed to be ready and waiting by the time the first cyclist hits the road. PenBev supplies 15 refreshment stations along the route which are manned by volunteers via sponsored points and assisted by Coca-Cola staff and supported by Rotarians who volunteer their time.



 
 
 
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