CONFERENCES: Indaba Sees Double Digit Growth
Recent Western Cape Business News
The 18th Investing in African Mining Indaba attracted a record 7,020 delegates, an increase of 17% or 1,000 delegates compared to the previous year. The conference, held at the Cape Town International Convention Centre (CTICC) from 6 February to 9 February, also contributed more than R106 million to the Cape Town economy.
“We were impressed with the high turnout in 2012, and as a global event we continue to grow in leaps and bounds,” said Maria Palombini, Group Marketing Director of Investing in African Mining Indaba.
According to the CTICC, Chief Operating Officer, Joey Pather, this conference generated 36 855 delegate days and contributed to the creation of 491 direct jobs in the Western Cape and 246 indirect jobs in the rest of the country. In addition to the economic spinoffs, this event plays a pivotal role in advancing business and leisure tourism. “CTICC is a major contributor to induced tourism, which is defined as tourism that results from visitors coming to the centre, who return to the city at a later stage. One out of every four international delegates returns to Cape Town for leisure” says Pather. The impact of this event also extends to the broader hospitality and transport sectors and during this event, restaurants and hotels tend to experience an increase in business levels.
Before the event, questions were raised regarding how environmental and social challenges fit into the business strategy of mining companies. The organisers also had to answer the question of how the Indaba itself married environmental and social considerations into its operational strategy - hence the commitment of reducing waste during the hosting of the conference. As a green conscious convention centre the CTICC worked closely with the organisers to enhance the sustainability of the conference. Recycling companies played a critical role in the recycling of paper, plastic and bottles and assisted the Mining Indaba in being true to its policy of "no more waste". In addition, CTICC explored alternative methods and new technologies to deal with food waste. To ensure that no food was wasted, the centre donated all leftover food to Foodbank South Africa. A total of 140 people from previously disadvantaged areas were employed by CTICC for the duration of the event, 90 taxis were accredited to transport delegates to and from CTICC, and BEE suppliers were used as preferred suppliers for the event. The Mining Indaba also worked with the CTICC to donate conference bags and stationery left over from Mining Indaba to disadvantaged schools in the community.
International conferences like the Investing in African Mining Indaba 2012 play a pivotal role in raising the global profile of the destination and positioning Cape Town as a premier meetings and events destination, as well as helping the CTICC to achieve its vision of being the best long-haul international convention centre by 2020.
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