MARKETING: BBDO, Cape Town's New Creative Face
Recent Western Cape Business News
BBDO has rebranded its Cape Town office to Net#work BBDO Cape Town, which brings synchronicity to the BBDO brand nationally. This follows eight months of internal restructuring to align the Cape Town office with the global aim of focus on quality creative output. Chief Creative Officer Mike Schalit, believes the time is now right to align the Johannesburg and Cape Town offices as the value systems and creative culture are now in unison.
Net#work BBDO Cape Town will be led by MD Eric D’Oliveira and Executive Creative Director Ivan Johnson and supported by CCO Mike Schalit and CEO Keith Shipley. D’Oliveira was pursued by Shipley and Schalit for a number of years before coming on board. Says Shipley “Eric epitomised the can-do attitude that BBDO were looking for in Cape Town.” His account management and planning team includes Planning Director Stephanie Safari and a newly appointed Deputy Managing Director Sandra Woodburn.
BBDO believes that dedication towards innovative and big ideas will be an attractive proposition in the Cape Town market.
“Attracting and retaining a disproportionate share of the best talent with the intent to produce breakthrough work is a top priority. Net#work’s good industry reputation is well-known and will assist us to attract the best talent in all disciplines, with obvious benefit to our clients,” adds D’Oliveira.
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