MARKETING: Bumper Year For The CTICC
Recent Western Cape Business News
The Cape Town International Convention Centre (CTICC) is gearing up for a busy year as it prepares to welcome over 200 000 local and international delegates and visitors to the centre.
According to CTICC Chief Operating Officer, Joey Pather the centre has already secured over 300 events for 2012. The first large scale event taking place will be the Cape Premier Yearling Sale, which is expected to attract over 3000 visitors between the 24 – 28 January. “This is the second year that the CTICC will be hosting this prestigious indoor horse sale” says Pather. Following hot on the heels of this event is the Investing in Africa Mining Indaba 2012 conference, which is expected to draw over 6000 local and international delegates to the centre in February. This event, which is attended by industry players and investment gurus from around the world, is just one of the many prestigious conferences and events that the centre will be hosting.
Other international conferences lined up include:
The UFI Open Seminar and Expo Summit in Africa 2012 in May.
The Congress of World Association for Infant Mental Health 2012 (WAIMH) in April.
The World Trade Centre Conference and Trade Fair in May.
The 30th international Congress of Psychology, which is expected to attract over 6000 international delegates in July.
The International Academy of Pathology, which will see over 2000 delegates descend in Cape Town in June.
On the trade fair and exhibition front, some event highlights include repeat shows such as the Design Indaba Expo, which is expected to attract 16 000 people, the Good Food and Wine Show 2012 and Decorex 2012.
“Over the past two years we have seen a significant increase in the number of special events that the centre has hosted” says Pather. CTICC recently hosted the 33rd Loeries Awards, the Deadmau5 Concert and Ministry of Sound. The CTICC will once again be the venue for the 13th Cape Town International Jazz Festival in March and in July, the centre’s exhibition halls will be transformed into an ice rink, when Disney on Ice comes to Cape Town.
“We expect this trend to continue in 2012 and the expansion will allow the centre to attract a greater share of the international meetings and events market, thereby unlocking further economic benefits for Cape Town and the Western Cape” concludes Pather.
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