MARKETING: Boost For Cape Conferencing
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THE International Design Alliance’s naming of Cape Town as the World Design Capital 2014 is likely to have a significant impact on the city’s conference and meetings industry.
This is according to Zelda Coetzee, chairperson of the Western Cape branch of the Southern African Association for the Conference Industry (SAACI).
Coetzee says Cape Town’s conference industry is likely to benefit greatly from the attention the city will get from the global creative community over the next couple of years. “When making a decision of where to host an international design meeting or event, the name Cape Town will most definitely come up.”
She says Cape Town is also likely to be mentioned more frequently in the international media. “This will give us huge exposure and draw not only leisure tourists, but more meetings and international delegates.”
The International Congress and Convention Association (ICCA) ranks Cape Town as the number one conference destination in Africa and the Middle East.
Cape Town is also a member of BestCities Global Alliance, which consists of convention bureaus that deliver the world’s best service experience for international meeting planners. Other alliance members include Dubai, Melbourne and Vancouver.
According to Coetzee Cape Town’s expected exposure should also benefit South Africa as a whole as major meetings and conferences usually include pre or post tours for delegates.
“These events also result in very valuable word-of-mouth marketing with a huge percentage of delegates bringing back their families to experience the destination.”
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