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Send  Share  RSS  Twitter  04 Dec 2011

TOURISM: Rebranding Cape Town's 'Hoods'

 



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Cape Town is currently undergoing a historic rebranding as a result of the Name Your Hood initiative, which aims to provide local communities a voice and an identity, as well as provide locals and tourists alike a simpler way to navigate the city.

As part of the initiative, one of Cape Town’s hippest and up and coming areas has been named The Loop and includes the immediate blocks surrounding Bree Street and part of Loop Street, from Strand Street up to Buitensingel Street.

According to Nick Seewer, CEO of Pepper Club Luxury Hotel & Spa, which is located in The Loop area, the rebranding initiative should be welcomed and supported by hospitality players in the area, as many local and international tourists aren’t actually aware of the different neighbourhoods in the city bowl.

Cape Town is marketed as a single destination to tourists when in fact each suburb has its own unique character. The history of each location and the people of the individual communities have their own distinct ‘flavour’ which differentiates each neighbourhood from the next.

The majority of visitors tend to think of Long Street as the ‘heart’ of the city due to its reputation, when in fact Bree Street has the same potential, along with a diverse history and often less crowds. The Loop caters for various interests, whether it is art, history, food or shopping,” says Seewer.

He says that places of interest in the area that will benefit from the rebranding includes the iArt Gallery - which is one of South Africa’s leading contemporary art galleries - and the Bo Kaap Museum, established in 1978 and situated in one of the oldest buildings in Wale Street.

Add to these other key attractions in the area, including, among others, Heritage Square, which dates back to the 1780s, old world barber shop, Barnet Fair, restaurants such as HQ and Caveau, as well as & Union, a unique bar where a collection of craft beers can be sampled.”

Seewer says that the naming of the areas in Cape Town’s city bowl will also eliminate confusion and long detailed directions when trying to find a location. “While we have moved into an era of GPS and Google maps, using a code name for a section of an area, such as Tribeca in Manhattan and Soho in London, instantly pinpoints the area to which one is referring.

This campaign not only highlights a neighbourhood’s unique qualities, but also asks its community members to nominate and vote for a name for their ‘hood’, all of which emphasises the spirit of Ubuntu,” concludes Seewer.

The Name Your Hood initiative started on the 4 July and will run until 10 December 2011.



 
 
 
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