TOURISM: Hat Trick Of Cape Accolades
Recent Western Cape Business News
South Africa - and Cape Town in particular - will receive a much-needed tourism injection following the recent hat trick of accolades for the Western Cape city. In the space of only four weeks, Cape Town was crowned the World Design Capital 2014, named the second favourite city in the world at the Telegraph Travel Awards and recognised as a New7Wonders of Nature for its signature landmark, Table Mountain.
This is according to Nick Seweer, CEO of Pepper Club Luxury Hotel & Spa, who says that the city is currently gathering significant marketing momentum globally thanks to these awards, which will have a positive effect on tourism figures for Cape Town, as well as South Africa as a whole.
“South Africa has come a long way over the years and following the successful hosting of the 2010 FIFA World Cup, has proven to the world that it is capable of hosting top global events. The world has again been reminded of this fact following the announcement that Cape Town has been named the official World Design Capital for 2014. This award, along with the Telegraph Travel Award and the New7Wonders of Nature accolade, provides a magnificent platform from which to showcase our country and its multiple tourist offerings.”
Seewer says that the latest awards also bode well for South Africa’s tourism outlook as 2012 approaches, with the local industry focusing on increased tourism revenue, job creation and general awareness for South Africa globally. “The World Design Capital award alone will keep Cape Town in the global spotlight for the next three to four years.
“It is now the responsibility of all hospitality industry players to maintain and build on the positive momentum created by these awards, so that South Africa continues to be recognised as a premier lifestyle destination,” concludes Seewer.
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