Western Cape Business News

Send  Share  RSS  Twitter  17 Oct 2011

TOURISM: Cape Targets Asian Travel Market


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The Western Cape continues with its intensive global drive for tourism with a high-level delegation set to take part in ITB Asia, regarded as the most innovative travel industry platform in Asia and the gatekeeper for the burgeoning Asian travel market.

Alan Winde, Western Cape Minister of Finance, Economic Development and Tourism will lead the delegation, which will include Calvyn Gilfellan, CEO of Cape Town Routes Unlimited and Labeeqah Schuurman, Tourism Chief Director: Western Cape Department of Economic Development and Tourism.

ITB Asia takes place in Singapore from October 19 to 21 and is a unique international platform that unites the travel and tourism industry to exchange valuable insights and, more importantly, explore valuable business leads. Last year, it attracted nearly 7 000 attendees and 720 exhibitors from more than 60 countries.

Winde will be hosting a special Cape Town and Western Cape Tourism Trade Breakfast, which will be attended by the South African High Commissioner in Singapore Dr Simeon Selby Ripinga as well as the travel trade and international media on 20 October.

Winde comments on the importance of ITB Asia: “We will highlight regional tourism offerings including unique experiences that the travel trade can include in their travel packages and itineraries. The intention is to ensure that the length of the travel package for the destination is extended beyond the three day/four night stay currently being sold by the majority of the global travel trade.”

Gilfellan and his team, who has arranged a series of meetings with influential tour operators from China, India and the rest of Asia, has the following to say: “We have been active in this market for the past six years and have witnessed a significant increase in almost every country in this region. This week’s visit to Singapore will consolidate our marketing initiatives and focus on getting new tourism business to Cape Town and the Western Cape. We aim to come back with at least five solid business leads,”

Year on year growth in Chinese visitors to South Africa has grown from 42 083 (2009) to 68 309 (2010) representing an increase of 62%. Visitors from India rose by 30% in the same period.

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