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TRANSPORT: Spartan Growth With Specialisation


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SPARTAN Truck Hire & Logistics, with its Cape Town branches located in Paarden Eiland and Blackheath, is continuing to make good inroads into the local market.

This despite under-cutting of rates by especially smaller operators,” says Cape Town general manager Greg Friedman. “However, a strong brand name and a reputation for excellent service ensure the trust of clients and help blunt the effects of rate-cutting by competitors,” according to Friedman.

We also offer customers a competitive advantage with our focused approach to their needs and integral understanding of their strategic intent”, Friedman says.

One of the key features driving Spartan is specialisation. So for example has it positioned itself well in the transport of dangerous goods.

Says Friedman; “We are one of the few truck rental companies that has a specialised separate division that handles the transport and delivery of hazardous material and dangerous goods. We ensure full compliance as prescribed. Our services also include documentation, term cards, dangerous goods declarations and route planning.”

It is the intention to grow the Dangerous Goods (DG) market segment because the company has considerable expertise in the Hazchem area. This is one area in which Spartan Truck Hire excels in terms of signage and insurance. Most people are unaware that the DG list exceeds 2 500 commodities. This leaves much room for expertise and risk management on behalf of customers whose core business is not transport but the manufacture and distribution of DG products, according to Friedman.

As a specialized client service Spartan has also one of the largest cranetruck fleets in southern Africa. Included with a crane-truck, a Code 32 crane-qualified Spartan driver ensures all legal operating requirements under the OHS (Occupational Health & Safety Act) have been met. At Spartan a truck-mounted hydraulic crane is also matched to the correct truck chassis gross vehicle mass and equipped with appropriate fail-safe devices for operating safety.

The new focus at Spartan is on dedicated fleet management solutions. Its fleet is tracked and traced under the auspices of a loss control department ensuring it manages and controls the majority of road transport risks to give customers peace of mind. As part of Spartan’s dedicated fleet management solution to track and trace it monitors driver performance and instill driver education in instances where there is overspeeding, over-revving, harsh braking and excessive idling.

The full maintenance leasing service also offers products tuned to the client’s requirements for corporate and commercial enterprises. It is a simple way of acquiring vehicles at a fixed cost and is enhanced by a sale and leaseback service where they offer to buy an existing fleet and lease it back to the company, thereby freeing the company of unwanted transport costs and unnecessary distractions.

The managed contracts division provides customers with a fleet that is correctly configures for their specific needs as well as the on-site management of computerised information systems and the provision of drivers and crew.

Given Spartan Cape Town’s fleet size, including 1-8 ton vehicles, drop sides, panel vans, curtain sides, fridges and cranes, together with their expertise in the transport of hazardous goods, the company is well equipped to realise its aim.

The company is on the merger and acquisition trail in similar types of businesses and within the next year intends having a national footprint, including cross-border warehousing and line-haul. “We want to offer an end-to-end logistics solution within selected niche markets,” explains Friedman. “We are identifying selected companies with the capabilities and resources to complement the existing basket of services offered by Spartan Truck Hire.”

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