MARKETING: TourismBiz Conference For CT
Recent Western Cape Business News
THE second annual TourismBiz Conference will be hosted on 13 & 14 October at the Cape Sun Hotel in Cape Town. There will be a strong focus on internet marketing, tour packages setup and niche markets, the organisers say.
The tourism industry is currently experiencing hard times and product owners have to be innovative in the marketing of their products. The industry must also expand their focus more on the local market. This conference offers leading ideas on how to market one’s services and accommodation to the local traveller, guests and consumer, according to Cadek Media, the organisers.
The conference offers a platform for 12 speakers to address delegates over the two days. Speakers represent companies such as Google, Cape Town Routes Unlimited, City of Cape Town, HKLM and Groupon SA. There will also be enough time for the delegate to network with other decision makers in the tourism industry.
The conference times are from 8am to 3pm on both days. Afterwards delegates can attend the ‘Destinations & Drinks Fair’ that takes place from 6pm to 10pm where tourism products will be displayed to the public. About 600 guests are expected to attend this event. This is an ideal opportunity for the delegate to attend the conference during the day and display his product or tourism business by booking a display table at the fair.
The organisers are expecting a good turnout of more than the 200 guests that attended the previous year’s conference.
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