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Send  Share  RSS  Twitter  30 Jan 2009

2010 SOCCER CUP: Optimistic Note In Event Industry


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Cape Town International Convention Centre (CTICC) – and the South African events industry in general – is being cushioned from the worst effects of world recession due to the “FIFA factor”.

CTICC managing director Dirk Elzinga, who was instrumental in bringing the Exhibition & Event Association of Southern Africa (EXSA)’s annual event to Cape Town in January – the first time after 20 years in Johannesburg – said he was very optimistic about the year ahead for the industry.

Preparing for the conference had been a rewarding experience for everyone in the Western Cape, said CTICC general manager Commercial and Business Development, Joey Pather, who was re-elected to the EXSA Board as Western Cape chairperson at the two-day event held at the Lord Charles in Somerset West.

Among the local and international speakers at the 4th EXSA Annual Conference were Cliff Wallace, eexecutive vice president & outgoing president of the Global Association of the Exhibition Industry (UFI) who is also chief executive of the Hong Kong Convention Centre; Ravi Naidoo, founder of the Design Indaba and Mike Munnik, a board member of the Green Building Council of South Africa. Prosperis chief executive Victor Kotze introduced Event Business Management Software (EBMS) which is used by CTICC and other international centres.

City of Cape Town director for Economic, Social Development and Tourism, Mansoor Mohamed, participated in a panel discussion.

Pather said it was encouraging to experience how seriously the City of Cape Town took the event and exhibition business. “This could be a good sign for the development of this particular sector of the market in the Western Cape.”

Elzinga said that there was a lot of optimism for the calendar year for 2009 and everyone would be using 2010 as an excuse to travel to South Africa.

“There are a lot of trade missions taking place. The industry here is different to Europe and the US due to the FIFA factor. The 2010 FIFA Soccer World Cup in just 500 days will counteract the negative effects of the recession.”

Prestigious events at CTICC this year include three large medical congresses – on Radiology, HIV/AIDS and Gynaecology – all taking place in October and the FIFA Final Draw in November 2009.

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