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Send  Share  RSS  Twitter  28 Aug 2011

LABOUR: PenBev Recognised As A Top Employer


Recent Western Cape Business News

Peninsula Beverage Company (PenBev), an independent local bottler licenced by The Coca-Cola Company to manufacture and distribute The Coca-Cola range of products in the Western and Northern Cape have been rated as one of the top 10 Best Employers in South Africa for 2011/12 by the CRF Institute in its annual Best Employers Certification Index.

The ranking, which was released in Johannesburg earlier this week, is a unique international Human Resources (HR) policy and practice benchmarking project conducted by the CRF Institute South Africa and is the culmination of months of rigorous research with findings independently audited by Grant Thornton South Africa. This year, a total of 69 organisations were listed

PenBev constantly strives to ensure that its 1090 employees have the right skills to respond and overcome the complexity introduced by an expanding beverage market. “Longevity and sustainability feature highly on the company’s agenda; PenBev’s long-term view focuses on growth,” reveals HR Director Bryn Morse. One of the benefits of this strategy is that there is a huge amount of reinvestment into the organisation.

PenBev goes to great lengths to ensure that new recruits ‘fit’ into the organisation; this is reflected in the fact that the average length of service at PenBev in excess of ten years. The company spends more than 4% of its payroll on developing people.

In order to maintain PenBev’s unique culture, the company has a huge focus on management development and utilises Western Cape Business Schools for specialised programs. PenBev is acutely aware of the shortage of leaders in the South African economy. It has therefore started its own ‘internal MBA’, a one-year programme to develop leaders within the organisation and give them ‘context and the mental framework to make decisions’. The aim is to develop competent, caring leaders able to lead and manage with integrity.

When it comes to remuneration and other benefits, Morse says the company is ’way ahead of the market’ particularly at the shop-floor level. Bursaries are offered to all staff members while their children are offered bursaries for secondary and tertiary education.

Walk the Talk’ is central to PenBev’s culture – whether it is treating employees and customers as number one.

Regarding BBBEE, PenBev is a Level 4 contributor. It supports owner-drivers, retailers and traders and gives Spaza shops advice on making their businesses more profitable. Every year the company invests in community projects with their view to longevity and sustainability. Each of PenBev’s five centres and individual department also adopt CSI projects. PenBev is part of Coca-Cola’s global campaign to make a positive difference in the world to ensure sustainability. In Africa the campaign slogan is ‘Live for a Difference.’

Managing Director, Stuart McLeod concludes, “From the start, our mantra has been to ‘treat people as number one’, believing that if we do that, they in turn will provide the best service to our customers and consumers.”

Congratulations to Microsoft SA (Pty) Ltd for being the overall winner in the Best Employer 2011/12. The other top ten winners in descending order were: Accenture SA (Pty) Ltd, SAP South Africa (Pty) Ltd, Unilever SA, Ernst & Young, Vodacom Group Limited, Netcare Limited, Peninsula Beverage Company, Edward Nathan Sonnenbergs Inc. and Procter & Gamble SA (Pty) Ltd.

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