VENTURES: HPE Opens Cape Town Distribution
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HPE Africa, the sole distributor of Hyundai earthmoving equipment in Southern Africa, is expanding its presence throughout the local market, after officially-opening a new distribution and service branch in Cape Town in May this year.
HPE Africa Cape Town branch manager Dave Moffat notes that the branch was established to better serve the developing Western Cape market with its exclusive range of Hyundai excavators and loaders and complementary attachments, which include MB bucket crushers and Soosan breakers and drills. “The Western Cape market is predominantly made up of smaller contractors, owing to the fact that there are no mines in the region. As a result, HPE Africa’s Cape Town branch will be focusing on supplying its exclusive range of compact, yet robust range of equipment to local industries that include construction, plant hire and excavation,” he explains.
Moffat notes that HPE Africa’s presence in the region has been well-received to date, and the Epping-based dealership has already sold a new 14-ton Hyundai R140LC-7A excavator and a 10-ton Hyundai HL730-7A wheel loader, which has a bucket capacity of 1.8 cubic metre. Moffat believes the demand for the company’s range will continue to increase during the course of the year.
“The Western Cape market received a boost during the Soccer World Cup; however, the market slowed down significantly following the conclusion of the tournament. During the past few months, the local industry has started to show signs of recovery, and many contractors are now finding themselves in the position where they have been awarded new projects, but are stuck with older equipment that have high-hours and need replacement,” he continues.
“HPE Africa identified this need in advance, and is now in the best position to provide a dedicated service to meet industry demand.”
Moffat, who has more than 45 years experience in the heavy-duty equipment industry, is confident that HPE Africa’s Cape Town branch will be able to obtain a substantial market share in the Western Cape within the next two years.
“HPE Africa has developed a strong reputation for supplying a range of superior-quality machinery, which is backed up by unrivalled after-sales and technical support. This has resulted in numerous queries from local contractors, despite the fact that the company has only been operating in the region for a matter of weeks.”
He highlights the fact that HPE Africa’s clients in the Western Cape are guaranteed to be offered the same level of service as clients located in the company’s established regions of South Africa. “HPE Africa’s Cape Town branch service and parts department is in line with machine population and customer requirements; thereby, ensuring that our customers are provided with the best possible support and service. This commitment to service excellence will serve as a platform for significant growth for HPE Africa in the Western Cape,” Moffat says.
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