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TOURISM: Red Carpet For Business Tourism Lekgotla

 



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All eyes in the business tourism sector will be fixed on Cape Town and the Western Cape from 24-26 July when the SAACI 2011 national conference takes place at NH The Lord Charles in Somerset West.

Speakers at this annual gathering of business tourism stakeholders include National Minister of Tourism Marthinus van Schalkwyk, and Western Cape Minister of Tourism, Alan Winde. The last time the event took place in the province was in 2007.

Business tourism was in the spotlight earlier this year when President Jacob Zuma mentioned it in his State of the Nation speech. Marthinus van Schalkwyk further underlined the importance of this industry by stating that it is estimated to add R1 billion to the South African economy over the next five years. Tourism is one of the primary growth and job creating sectors for our province. We must harness the opportunities to maximise its benefits for our economy and people,” says Winde.

According to Calvyn Gilfellan, CEO of Cape Town Routes Unlimited, destination marketing organisation for Cape Town and the Western Cape, the destination’s hosting of the conference could not have come at a better time. “The destination is the leader in business tourism in Africa and the Middle East. Cape Town is the no. 1 conventions city outperforming cities like Dubai and Cairo. At this year’s conference there is an emphasis on education and industry players from the rest of the country will benefit from our extensive experience in this sector,” he added.

This year’s programme includes insightful and informative sessions from international as well as national industry experts. Seven forums representing the sectors in business tourism will be established. These forums, which will replace SAACI’s branch structure, will meet for the first time at this conference.



 
 
 
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