TRANSPORT: Driver Check Monitoring Solution
Recent Western Cape Business News
CROSSROADS Distribution has implemented its Driver Check monitoring solution for their fleet of carriers as part of their internal road safety campaign.
“The decision was driven by the internal workplace road safety campaign which Crossroads Distribution started in 2008, and which was relaunched in 2010. The aim of the campaign is to reduce accidents by any means possible,” says Zipho Makhoba, GM National Linehaul.
“In addition, we had members of the public calling head office regarding our vehicles, and the calls could not always be directed through to the correct depot concerned. The centralized call centre and reporting solution offered by Driver Check made sense for our business in both of these areas,” he says.
Driver Check provides Crossroads with stickers for all their fleet vehicles, displaying the 24-hour call centre number. Motorists are able to call in incidents as they happen, and the call centre operators capture the registration number of the truck which is then immediately matched to the correct depot, and automated SMS and email messages are sent to the managers in charge of the vehicles concerned.
The internal road safety drive has involved spending time and effort developing a behavioural change management programme, as well as driver skills training.
Bryan Selvan, Crossroads Distribution National Human Resources Manager, adds: “There is a lot of focus on the drivers, but also on the maintenance team and the supervisors who push for deliveries within certain time constraints. It was important for us to ensure that all three of these teams have the same attitude towards safety – that of safety first. We appointed work place road safety champions as well as a whole programme to encourage the focus on safety.”
The internal road safety campaign sees leaflets and posters going out to the drivers. Twelve themes have been planned, and each one is rolled out every second month. The company is being proactive about road safety in order to reduce the accident rate by any means possible.
Says Makhoba: “With all these measures in place, the next step was to get ‘eyes on the road’ to monitor the effectiveness of these steps with the drivers. We have more than ten years of accident history, and are hoping to see a significant reduction in incidents due to improved driving. The Driver Check monitoring system will further reinforce safe driving behaviours, and provide us with valuable incident reporting.”
“Perception is important for any company, and Crossroads is committed to ensuring that its customers are aware of its drive to increase road safety. The stickers on all the trucks send the right message to the motoring public – that of Crossroad Distribution’s willingness to take responsibility for its fleet’s behaviour on the roads.”
Although some initial resistance was encountered, the drivers are now realising that better driving behaviour and attitudes also improve their own safety on the roads. The idea of public responsibility has been promoted amongst the drivers, and they understand that the public as well as their own families are safer on the roads if everyone drives responsibly.
“We are in the infancy of our implementation of Driver Check, but our managers are now getting the monthly reports and statistics, and we are implementing the internal structures to deal with incident management.”
“Moving forward, we are highlighting to our customers that we are ISO and SABS certified, and our internal driver training is accredited by TETA, the Transport SETA. We are putting all the systems and processes in place to ensure that goods are transported in the safest possible way from one point to another,” Makhoba says.
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