MARKETING: Increased Participation From Cape Urged
Recent Western Cape Business News
With most SA trade and investment organisations signed on to participate in the Southern African International Trade Exhibition (SAITEX), some Western Cape companies could lose out on profitable trade opportunities the event offers. This is the view of John Thomson, Managing Director of Exhibition Management Services (EMS), organisers of SAITEX.
This world-class event takes place at Gallagher Convention Centre, Midrand, from 17 to 19 July this year, alongside Africa’s Big Seven (AB7), the continent’s biggest food and beverage trade exhibition.
A long-standing supporter of both AB7 and SAITEX, the Johannesburg Chamber of Commerce and Industry (JCCI) will be hosting pavilions at both shows.
“The shows give local and foreign companies the opportunity to promote their products to a variety of audiences,” says Nada Reyneke, Head of International Trade at JCCI. “SAITEX is an international trade exhibition that is multi-sectoral and attracts the interest of foreign and neighbouring countries.”
JCCI will be part of the GiZ pavilion, a German agency operating in 130 countries worldwide which manages projects covering economic development and employment; security, reconstruction, food security, health and basic education; and environmental protection, resource conservation and climate change mitigation.
JCCI will also participate with the City of Johannesburg on their pavilion. This pavilion will provide small and medium companies trained through the City of Joburg project an opportunity to go global and develop their export capacity.
“Companies that attended SAITEX with us last year were able to recruit trade leads, get many orders for their products and even generate sales at the expo,” says Riaan Warie, Director of Trade and International Promotions at the Department of Economic Development and Tourism in the Northern Cape.
Following last year’s success, the Department has increased their stand size by almost 50% for this year’s SAITEX and AB7 joint exhibition.
“We try to target all our major sectors and will have representatives from the agricultural sector, such as Kalahari Kid which is an exporter of meat products; several wine exporters, Olives South Africa, and also representatives from the mining industry, on our pavilion,” adds. Warie. “We will also promote various investment projects which could link us to potential investors”.
The Cape Winelands District Municipality (CWDM), through its Small Business Support Programme, aims to facilitate job creation in the Municipality by assisting start-up, emerging and established businesses with enterprise planning and development support, and install relevant business support structures, explains Gayle Daniels, Manager of Local Economic Development at the CWDM.
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