TOURISM: Hylton Ross Freeze Tour Rates
Recent Western Cape Business News
With the South African tourism industry “seriously under pressure”, Cape Town's Hylton Ross Exclusive Touring has frozen its tour rates at current prices until October 2012 to drive business.
“These prices have been valid since October 2010 and will stay that way across all our scheduled tours for two years,” says managing director Geert van Doorn. “The whole tourism industry is feeling the pressure, including our neighbours in Zimbabwe, Zambia and Botswana.”
“It is the compound effect from the ash cloud of last year which prevented many people from travelling, the strong Rand and now the natural disasters in Japan during one of their peak travel periods of February and March.”
The Japanese are one of the top five nationalities who frequent Hylton Ross coach tours. “We have had big coach tours cancelled due to the earthquakes and tsunami.”
Van Doorn said people were still “poorer after the recession” and hesitant to use their excess cash on luxuries such as holidays.
“We had a fantastic 2008 and 2009, and the Soccer World Cup pulled us through the recession in 2010 so now we have to bite the bullet. But I believe we will see an upswing in numbers towards the end of the year. These periods of downturn are good because they weed out the non-legitimate operators who get their foot in the door during boom periods.”
Hylton Ross recently expanded its operations to include the Kruger Park, Sun City, Soweto and Pretoria.
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