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Send  Share  RSS  Twitter  13 Apr 2011

TOURISM: Fedhasa To Monitor Cape Hotel Pricing


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At a recent FEDHASA Cape networking function, Chairman Dirk Elzinga said he doubts Cape Town is an overpriced city to visit and the recent announcement of additional direct flights to South Africa is testimony to this.

Referring to the recent global economic crisis, Winde commented that “we’re not out of the woods yet”.

But the recent announcement of more direct flights to South Africa signifies a confidence in our growth potential. But in order to harness it we need to make sure that we offer great service and great value. The value comes in the offering that we put on the table. There are critical areas to our hospitality industry in which we are falling short. The film industry is one such example, where the speed at which permits are issued, has been notoriously problematic. We’ve recently taken major steps to rectify this. At the end of the day it’s about the value of the experience, and experience is more powerful than cost,” Winde stressed.

FEDHASA Cape’s Chairman, Dirk Elzinga, also said a few words and referred to a recent statement made by the Chairman of Cape Town Routes Unlimited, Peter Bacon, who said the outside world no longer thinks of South Africa as a value for money destination.

Elzinga reminded those present that the market is the final judge, and illustrated this by referring to those Cape Town hotels who overcharged ahead of the World Cup, with the result that they had very few bookings. “There will always be exceptions, there will always be hotels overcharging. FEDHASA Cape is going to take a close look at our hotels’ prices. We will monitor those prices, and we will come back to you in 6-12 months with a response. And I don’t think we’ll find that Cape Town is overpriced.”

We are blessed in Cape Town with a much wider spread of accommodation than other destinations. As a result Cape Town offers very exclusive five star hotel options but at the other end of the spectrum there are extremely affordable options thanks to smaller hotels, guesthouses and B&B’s,” Elzinga continued.

I’d like to congratulate Turkish Airlines, Air France and Emirates on their decision to implement direct flights to Cape Town. Clearly the market has spoken,” Elzinga concluded.


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